the making of: work in progress

We, as futurists and branded designers in the making, had another productive afternoon, despite the sunny day in Arnhem. [ˈwərkˌsh äp] slowly becomes something real and everybody is starting to feel that. The research-phase is not over yet, but we already envision how the store would look like.  

But, back to research. With the seven of us, we try to finish the research-part as quick as possible (also, to have more time for the execution of the concept). The focus of this week is mainly on the visual analysis. Images are important to show the world what [ˈwərkˌsh äp] is and what can be expected from it. Brainstorm-sessions, making notes and writing stories all help us to produce one coherent concept!  

How and what [ˈwərkˌsh äp] will become? We are as curious as you are. Right now everything is just a work-in-progress.